Webfamily dining chain ihop has launched a brand refresh titled “let’s put a smile on your plate” that focuses on freshly cooked meals, togetherness and staffers.

Webthree designers discuss the pros and cons of ihop's new logo, which features a smiley face and a geometric typeface.

They also comment on the color,.

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Webtoday, ihop announced a brand refresh with the new campaign, 'let’s put a smile on your plate,' and introduced pereira o’dell as its new creative agency of.

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