Prestige hair sales a grew about 14% in 2023, compared to 6% in mass, per circana.

Webof all the categories in beauty, haircare is one that has changed dramatically over the last few years.

Webdiscover how ai, ingredient innovation, and personalized solutions are revolutionizing hair care.

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While styling is the latest front in the skinification of hair care, every category continues to experience the trend.

Here is our breakdown of the four trends shaping haircare.

Advancements in artificial intelligence (ai) and ingredient innovation have enabled the development of personalized solutions to.

The Future of Hair Care: Trends to Watch

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